Hey, I’m Björn, an independent graphic designer currently based in Hamburg. I love to unite different design disciplines to create holistic, effortlessly usable and visually pleasing solutions for creative and open-minded people.
Publication
↓
Jan’s work uses the analogy of the alchemical transformation of lead into gold to depict the transformation from destructive male norms to healthy, emotionally open behaviors. The iridescent color that can be perceived as either warm silver or cold gold graphically represents the transitional state of this transformation. Titles and Headlines melt into or are even torn apart by the reflective background, hinting at the alchemical process of the changing state, its violence and its potential, while mirroring the works story in abstract motion.
Credits: Many thanks to you, Jan, for the opportunity to be part of this project, your kindness, the highly appreciative process, and the pristine photos of the publication. Thank you, Thinkprint for your openness to unusual ideas, the exceptional consulting, and of course, the mint result. Special thanks to MK&G, Stiftung Hamburger Kunstsammlungen and their „Fonds für Junges Design“.
Visual Identity + Web Design
↓
Vārm's design language mirrors its mission of transparency and sustainability. The transparent overlay seamlessly integrates with the brand's fashion and ethos, symbolizing the clarity Pauline advocates. Elements and typography blend effortlessly with the subject matter and showcase the eco-friendly production, natural materials, and packaging as well as hinting at the fluidity of gender-neutral styles and timeless designs.
Credits: Thank you, Pauline, for your courage to assert your values-based ideas in a sector driven by numbers. And of course, for allowing Tim and me to be part of the Vārm story.
Visual Identity + Web Design
↓
Vomhörensehen's visual identity captures their collaborative process of scribbling ideas with people (as a media agency for social matter). It reflects their role as Sozialversteher:innen (Social Understanders) through an ideal information architecture. Clear pathways mirror their role as Ideenverstärker:innen (Idea Amplifiers), guiding thoughts. As Medienmacher:innen (Media Makers), they integrate various media formats to create impactful and accessible content.
Credits: Thank you, Vomhörensehen, first and foremost, Mareike, Lars, and Eiko. It was a real pleasure to work with you, especially in such a mutually generous environment for unconventional ideas. Thank you, 3301. I couldn't imagine a more fitting context for a project like this.
Miscellaneous
↓
Credits [from left to right, top to bottom]: Thanks to [01] Tim, for collaborating and HAW Hamburg, in whose context our lecture is held [02] Tim, for collaborating [03] Michel, for collaborating. [04] 3301, in whose context this project was realized. [05] Tim, for collaborating. [06] Tim, for collaborating. [07] 3301, in whose context this project was realized. [08] Michel and Tim, for collaborating.
I am a rather conceptual designer. That means I like to understand things in depth and work from the inside out, from the content to the concept to the form. It sounds obvious, but it is less self-evident than one might think. I appreciate working within certain constraints. These can be practical needs, such as a specific product requirement or budget limits within which one can work more purposefully and efficiently. But I also greatly benefit from concept-based, consciously set boundaries in the creative process.
In addition to visual identities and publications, I am increasingly focusing on web design and programming, taking a holistic approach. Context is of crucial importance to me! It means a lot to me when the people I work with take their context as seriously as I do. "Context" can mean many things—from the niche in which a product is consciously or unconsciously placed, to the tone of writing and speaking, down to the smallest details like the choice of whitespace. Every detail communicates something, often subconsciously in specific situations. I like to take care of these details and ensure that the entire process remains pragmatic.
My goal is to contribute to an open and sustainable society through my work.
I studied communication design at HSD (Hochschule Düsseldorf) and HAW (Hochschule für Angewandte Wissenschaften), where I also teach web design.